Cartier has announced the arrival of its latest immersive installation - this time at Melbourne's Federation Square in March.
Dubbed Into the Wild, the concept will showcase the Panthère universe and its legacy within the Maison.
The concept, hosted at the Atrium, will mark the Maison's first cultural experience in Australia and is targeted at local and overseas visitors.
The Panthère is a Cartier emblem and collection, with jewellery, watch making creations as well as fragrances and accessories.
Into The Wild will allow guests to discover the Cartier Panthère universe, including its original designer and Cartier’s first female creative director Jeanne Toussaint.
Guests will also be able to discover the know-how behind the conceptualisation of Panthère creations, and the evolution of their designs over the decades.
The immersive experience will merge tactile and digitally integrated features with historical timelines, design sketches and real craftsman tools on show.
Cartier selected Melbourne due to its arts and cultural credentials, with previous events staged in Sydney and Canberra taking on a fashion theme.
Toussaint revolutionised the sculptural jewellery industry and established the Panthère as the emblem of the Maison.
The Panthère has been a creative signature for Cartier since her first sighting in 1914, with the first design transformation taking place in 1948 via Toussaint, soon named “La Panthère” herself.
Into The Wild will open to the public from March 6 to March 17.
Sessions will be complimentary admission, and will be able to be booked online in advance.