Cold weather conditions have stoked up sell through for the latest Cardi B and Reebok collaboration.
The line, dubbed 'Meet You There', launched last week with a range of streetwear and athletic merchandise.
Speaking to ragtrader.com.au, Reebok brand communications manager Simon Tukukino revealed cooler Australian conditions are encouraging sales.
"Seasonality has really played a part with cold weather hitting the east coast with solid sell through on the pullovers and hoodies, which are perfect for keeping the elements at bay to and from the gym," he said.
Items with strong sell-through include the panelled tight ($70), low impact sports bralette ($45) and pullover ($70).
The range is a curated collection of apparel and footwear for men and women, with bright graphics and colours.