Triumph Australia is throttling through an advertising campaign pitched at celebrating female self-confidence.
The 'It's Your Right' campaign invites consumers to become citizens of The Republic of Triumph.
Central to this is a Facebook competition where fans are invited to declare a 'right' that is important to them.
Fans can vote for their favourite right at the close of the competition.
The top 10 rights are declared part of the constitution of the Republic of Triumph.
The intimate apparel brand has been promoting the intiative on its Facebook page and encouraging consumers to enter through an application on the platform.
Created by leading Queensland Ad Agency BCM, the multi-channel campaign also comprises a magazine partnership with ACP magazines Cosmopolitan, Shop Til You Drop and Australian Women’s Weekly, in-store support for major retailers and consumer events.
A consumer event will be held in Sydney's Pitt Street to announce the constitution and reward competition winners.