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Camilla is set to open its new store in Byron Bay this Saturday.

The opening comes after its third robbery in four years.

The new boutique will stock the brands entire range of women's, men's and children's clothing and accessories.

The store, spanning 60sqm, features terrazzo marble floors, the brands signature fretwork and custom brass rails with an outdoor courtyard.

The new opening comes ahead of further expansion by the brand, with Camilla expecting to have 20 boutiques across Australia by end of financial year 2017.

This is in addition to being ranged in 150 stockists locally and 303 internationally.

Camilla Franks was excited to open the new store saying the Byron Bay location suited both herself and the image of the brand.

“Byron Bay epitomises the adventurous spirit of both myself and the brand and is a perfect location for the Camilla lifestyle.”

Camilla is also working on plans to open its first store in Sydney's Northern Beaches by early 2017, located in Warringah Mall.

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