Calvin Klein Australia has taken steps to reduce fashion waste going to landfill by deepening its partnership with fashion charity Thread Together.
The PVH Corp-owned brand has donated 500 pairs of unsellable Calvin Klein Jeans to the organisation, helping to support Aussies in need.
The unsellable jeans were revived with the support of fashion rental business GlamCorner, that worked to address the water damage on the jeans.
PVH Australia GM of marketing and communications Dianne Taylor welcomed the extended partnership with Thread Together.
"On behalf of Calvin Klein Australia, we are delighted to deepen our support as a fashion partner of Thread Together, with the added support from GlamCorner.
"The global pandemic has highlighted the need more than ever for fashion businesses to dig deep and support the community in any way that they can to get people through challenging times.
"[This partnership] supports the circularity of fashion and further highlights Calvin Klein’s ongoing commitment to inclusivity.
"It also speaks to Calvin Klein’s enduring philosophy to empower and instil casual confidence in all who wear a pair of their iconic denim jeans.
"Thread Together enables women to choose a complete wardrobe of new clothes that will now include Calvin Klein white jeans, a versatile and classic wardrobe staple," she said.
Thread Together CEO Anthony Chesler added that the organisation was thrilled to receive the offer from Calvin Klein.
"Calvin Klein Jeans contacted us at Thread Together to say they had over 500 pairs of brand-new jeans that had sustained minor water damaged in transit and that they could clean them, though could not resell them and they asked could we take them.
"The answer was yes, as these are still brand-new jeans and we are so pleased to ensure these jeans will be gifted to women across Australia.
"Our aim at Thread Together is to always assist those in need and to allow clothes to stay in circularity and we thank Calvin Klein Jeans for this generous donation," he said.
The partnership between the businesses comes as Australian fashion retailers and brands work to find solutions to address the more than 800,000 tonnes of textile waste that ends up in Australian landfills each year.
GlamCorner co-founder and COO Audrey Khaing-Jones said the business was proud to be part of the solution.
"At GlamCorner our mission is to accelerate the fashion industry’s transition towards a more circular economy.
"Our click-to-rent process is optimised to prolong the life of garments which includes the ability to clean and maintain large quantities of clothes through our eco-friendly cleaning and garment restoration.
"It made perfect sense to us to collaborate on this project and we're proud to support Calvin Klein in diverting textile waste and restoring their amazing denim products to live on through Thread Together," she said.