Bras N Things has unveiled its first sustainable collection featuring garments that are all made from at least 20% recycled yarn.
Building on its experience with singular sustainable pieces this is the first time Bras N Things has launched a full sustainable collection.
The campaign showcases Bras N Things sustainable designers Emily Dalamaras and Emma Stubbs, wearing the lingerie and sleepwear designs they created.
Speaking on the collection Dalamaras said that she was thrilled to design the collection and feature in the campaign.
"Every collection I work on is special to me, but to be able to combine my love of creating beautiful lingerie and also wear it in the campaign was incredible.
"I am really passionate about being part of the fashion industry’s movement towards working more sustainably and I’m excited to share this range with Bras N Things customers," she said.
Stubbs added that she is excited to be a part of the sustainability movement that is taking place in the fashion industry.
"I think the fashion industry is finally realising the power we have to make positive changes to the way we design and produce garments.
"Sustainable fabrics, like we have used in this collection, look and feel beautiful and they are a big part of the future for a fashion industry that cares for our customers and the planet.
"I am so excited to be part of this positive change with Bras N Things," she said.
Bras N Things national marketing manager Natalie Chalmers said that the business was thrilled to feature the designers for the first time in the campaign images.
"This campaign is about celebrating the future of fashion and embracing the small, but important, things we can all do to help make a positive change in our world.
"Bras N Things are committed to taking real steps towards creating sustainable fashion and this new collection is part of that.
"This is the first time we have ever featured our designers in a campaign, but we felt it was really important to showcase the two passionate and dedicated women behind this collection - Emily and Emma.
"They have created a beautiful, sustainable collection that we know women will love and we are excited to see their dream brought to life," she said.
The collection features a camelia floral print across the sleepwear and lingerie styles.
The lingerie styles include a push-up bra with crisscross detailing up to a size 14DD, a longline bralette with neckline strapping detail up to a size 14, a bralette, a Brazilian knicker and v-string.
The floral theme continues with the Valley range which features a contour bra up to a size 16DD and an underwire bra up to a 14E.
The sleepwear styles include a cami, short, playsuit and a 3/4 pant.
The range is available now at Bras N Things stores Australia-wide and online at the Bras N Things website.
It retails for between $26.99 to $69.99.