Intimate apparel giant is expecting to shake up the lingerie market with a new product that makes "mountains out of molehills".
The Extreme Lift bra will be released across the Australian and New Zealand market, with breast-enhancing construction that claims to bolster the bust by two cups sizes.
The bra will be available in new colourways of black, lilac, pale pink, hot pink, ivory and nude.
Bras N Things claims special push up padding, which is moulded into a more central position in the lower cup, creates more lift and cleavage.
The effect results in a full curve at the top of the bust, without pressing it together in the cleavage area.
"The cups are still high enough in the centre front to contain the bust and reduce spill, whilst being cut into a Balconette shape, creating a lower neckline position at the underarm, making it great for low cut tops," a spokesperson said.
The Extreme Lift bra retails for $39.99 and is available nationally in Australia and New Zealand.