Bras N Things has announced that it will add two new collections to its product offering.
Killer Kurves and Extreme Cleavage will launch in late July and August and will aim to hone in on critical gaps in the market.
The Killer Kurves range is designed for women with full busts and small backs with sizes ranging from 10D to 16G.
Extreme Cleavage will showcase seven new styles featuring soft pads that have been designed to mold to the body.
Bras N Things head of buying Rachel Underwood believes by expanding the brand's offering, it will set itself apart from other major competitors in the market.
“We recognise that every woman’s body is as unique as a fingerprint, so it’s not enough for a
woman to be told she is a certain size, say a 12B, and purchase lingerie accordingly.
“Perhaps she is better suited to a balconette bra, or one with more support, or one with a tailored fit such as the Killer Kurves collection.
“All Bras N Things lingerie is designed to accommodate the subtle variations in women’s bodies,
and our retail team are expertly trained to fit customers into their perfect match.”
The retailer currently offers an in-store service 'Get Fitted' specialising in unique fits such as first bra for young teens, breast augmentation, maternity and sports bras.