Online fashion outlet Brands Exclusive has poached social influencer Laurina Fleure to front its latest campaign 'Celebrity shopping, reality prices'.
Fleure has launched her own fashion label Pialia on the platform for seven days, offering consumers up to 80% off its RRP.
Brands Exclusive CEO Alexandra Mills believes the Fleure is a strategic fit as the face of the campaign.
“Laurina has impeccable style, and both we and our customers adore her clothing range Pialia so she is the perfect face for Brands Exclusive.”
The etailer hosts a range of apparel, athleisurewear and accessories encompassing brands such as Skins and City Chic.
Fleure was a contestant on reality TV show The Bachelor.