Target Australia has welcomed streetwear label Mossimo to its fashion stable.
The collection spans 58 styles and runs across across men's, women's and kids' fashion, footwear and accessories.
The addition of Mossimo follows Target's recent introduction of Z x Zanerobe and Bettina Liano.
Australian model Jessica Hart fronts the campaign, which was shot in Palm Springs and features in Mossimo pieces inspired by styles and colours from the 80s and 90s.
Mossimo head of design Simone Coates said that the campaign incorporates influences from California and Australia.
"The new Mossimo campaign throws back to our Californian surf and street heritage and mixes it with inspiration from the Australian outdoors. As an iconic Australian beauty, Jessica was the perfect fit for our latest collection.
"We are thrilled to be bringing Mossimo to Target, offering modern interpretations of the brand each season with high-quality ranges at an affordable price point," she said.
Target GM merchandise Jamie Kristow said the addition of the brand will resonate well with Australian consumers.
"It is a really exciting time for us as we welcome Mossimo into our Target family, a brand that is known and loved for offering on-trend urban wear for all Australians."
The new Mossimo range is available in select stores and online from August 13, with prices ranging from $18-$59.