Australian womenswear label Bec & Bridge will open its first retail space in Westfield Doncaster's InHabit.
During a four week tenancy, consumers will be able to purchase styles showcased earlier this year at Mercedes-Benz Fashion Week Australia.
Despite being stocked in around 250 boutiques nationwide and international stores such, the label has never launched a standalone boutique in Australia.
InHabit opened as a curated retail concept at the beginning of the year, offering short-term tenancies to a range of independent labels including Ellery and Dion Lee.
Bec & Bridge launched into the market in 2003 and has since grown its export business internationally, stocked in Saks Fifth Avenue and Bloomingdales in the US and Harvey Nichols in Dubai.