Australian consumers will be able to purchase tickets to Mercedes-Benz Fashion Week Australia (MBFWA) 2020.
Organiser IMG has confirmed the 25th instalment will be held from May 11 to 15, 2020.
The industry-only event will now debut its first-ever integrated consumer offering.
This new event format evolves MBFWA’s former public-facing extension, Mercedes-Benz Fashion Weekend Edition.
IMG fashion executive Natalie Xenita said consumers can purchase tickets to select shows.
“After 25 years, we have a huge opportunity to define the future of Fashion Week Australia.
“The Resort ‘21 schedule will include special events to celebrate and commemorate the Australian fashion industry, and, at the same time, embrace a new format that reflects the cultural shifts impacting our global fashion industry today.
"Curated in collaboration with industry thought leaders, the new Mercedes-Benz Fashion Week Australia will embrace the consumer and go beyond the runway to create immersive experiences rooted in the cultural conversation.”
The MBFWA designer schedule will showcase Australia’s established and emerging labels, including five headline shows to be held at Carriageworks Sydney each evening.
In 2020, MBFWA will celebrate 25 years in business, with 1,600 industry professionals from over 20 countries descending on Sydney to see local collections.
The schedule includes runway shows, presentations, trade showrooms, seminars, industry events and more.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres welcomed the new format show.
“Mercedes-Benz Fashion Week Australia is an event the global fashion industry looks to as a leader, and the backdrop of Sydney – Australia’s fashion capital – is the perfect fit.
"NSW’s fashion retail industry is worth $9.42 billion annually and we have so many great Australian designers who either started or developed their careers through Fashion Week in Sydney.
"This new direction is exciting because consumers will be an even bigger part of the event and industry picture,” Minister Ayres said.