FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, will join forces with licensee Casco Blu and fashion retailer, Factorie to launch an exclusive Australia's Next Top Model fashion line.
The Australia's Next Top Model fashion range will be available across all Factorie stores from August this year and will feature trend-based apparel, as well as headwear, hosiery and jewellery. Products will carry Australia’s Next Top Model swing tags and will be supported by in-store point of sale advertising.
The collection is targeted at young women and teenage girls and follows the success of the Australia’s Next Top Model brand’s range of hair and fashion accessories, which launched last year via Priceline stores around Australia.
The fashion line launch will also coincide with series seven of Australia’s Next Top Model, to air on FOX8.
FME vice president of consumer products Hannah Laird said she expects the fashion line to do well.
“The launch of the new fashion range is a great extension of the Australia's Next Top Model brand,” she said.
“The phenomenal popularity of the program, along with its passionate fan base will ensure the range is a success at Factorie, as we have seen with the well-established hair accessories line.”
FME recently renewed its agreement with CBS Consumer Products, which provides FME with all off-air, brand extension and merchandising rights to CBS’s TV and film portfolio. This includes Australia’s Next Top Model, NCIS, CSI, Dexter and Californication, as well as a range of classic TV and film titles, such as Happy Days, Beverley Hills 90210 and Cheers.