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The parent company of The Athlete's Foot has reported another record full year profit.

RCG Corporation recorded a net profit rise of 11.2 per cent to $11.8 million.

The Athlete’s Foot recorded like for like sales growth of 2.7 per cent for the year ended 29 June 2014. 

Total group sales for the chain grew three per cent to $210.7 million.

The company is also a wholesaler of brands including Saucony, Merrell, Cushe and CAT.

 

RCG delivered a number of key operational projects throughout fiscal 2014.

This included the rollout of retail fitting technology Fitzi and the rollout of Erply, a new POS and retail management system.

It also launched The Athlete's Foot ‘Partnership Program’ with six partnership stores now operational and increased investment in the digital space.

 

RCG has acquired an exclusive distribution licence for footwear brand, Instride.

 

RCG Corporation chief Hilton Brett said the company has defied tough trading conditions.

"The business’s uncompromising focus on service and the customer experience provides it with a clearly differentiated and defensible market position that sets it apart from all other market participants.

"As a consequence, it has been able to maintain its position as a premium retailer and the stores have maintained their gross profit margins even during a time of unprecedented price driven activity in its sector."

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