Assembly Label has relaunched its 'Choose What You Pay' initiative today, in support of Curing Homesickness.
As part of its ongoing partnership with the organisation, Assembly Label will allow customers to choose to pay more on a select range of sale items, with any value spent above the discounted price donated to Curing Homesickness.
Assembly Label will then match any donation made by customers.
"Money raised will go towards helping kids in hospital get back home where they belong by investing in vital funding needs such as research, the latest equipment and the amazing health professionals who deliver the care our children need," Assembly Label said in a statement.
"Funds will be also used to cure homesickness by developing services to connect kids to home while in hospital and making kids feel a bit more at home during their hospital stay," the business said.
According to Curing Homesickness, Australian children and young people account for almost one million hospital admissions each year, and 50% of kids in hospital suffer so badly from homesickness it affects their mental health and can impact their physical recovery too.
Customers will be able to purchase a range of apparel across men and women's styles, including denim, linens, dresses and chinos with prices ranging from $24 to $60.
Choose What You Pay relaunches today exclusively on the Assembly Label website.