Spanish accessories brand Tous will launch into the Australasian market with an Auckland store in November.
The flagship store will be positioned in the newly refurbished Tower Building, next to the exclusive Customs Street House.
Luxury retailers Prada, Dior and Swarovski will also open in the Tower Building.
Tous offers a range of jewellery and premium leather goods manufactured in Spain.
It is understood there are plans to open sites in Wellington and Christchurch.
Tous has over 400 stores in 45 countries.