Anaconda is launching an 8,000 square metre store in Sydney next month, named the Anaconda Adventure HQ.
Located on the Hume Highway in Chullora, it will house an interactive fishing simulator with a 40 foot aquarium, and extended product ranges.
The store will be the first in a national rollout of Anaconda Adventure HQ stores, with a second in Victoria and a third in Queensland in the pipeline.
Anaconda CEO Chris Lude said the site will be an experiential one-stop destination for outdoor gear.
“We know how much Australians love outdoor activities and adventures, so we are proud to evolve the already popular Anaconda experience tailored to everyone from first-timers to the most experienced outdoor enthusiasts."
“Customers will be able to purchase and register their outdoor vehicles at the same time they purchase clothing, tents, fishing gear and water sports equipment.
“While many customers love the convenience and ease of online retail, our customers want to see, touch and try products in real life.
“Anaconda Adventure HQ allows them to do this as well as learn about their favourite activities and experience them on the ground in a unique way.”