• Peter Alexander: Has signed on as a mentor for The American Express Room for Thought project.
    Peter Alexander: Has signed on as a mentor for The American Express Room for Thought project.

Sleepwear designer Peter Alexander has teamed with musician Paul Mac, actress Miranda Otto and American Express to launch a public mentoring program for community, fashion and music.

The American Express Room for Thought project, which went live today, asks members of the Australian public to submit ideas via the American Express Facebook portal, which will then be applied to an interactive free event for the public in September.

Mentors will make a final shortlist of the best ideas in their opinion, with a final three wining ideas to be decided by a public vote on the American Express Australia Facebook page. These three winning ideas will be selected and turned into reality through the direction, insight and experience of high profile mentors.

As well as receiving a number of mentoring sessions tailored to their specific needs, the mentors’ role will also be to nurture each winner and help develop their idea. Winners will be offered guidance in areas such as finance, marketing and networking as relevant.

Corrina Davison,vice president of brand, loyalty and rewards at American Express said the American Express Room for Thought project was also the next chapter in the American Express Realise the Potential campaign, “which is all about helping people to achieve more in life”.

“The American Express Room for Thought project gives the public the opportunity to work closely with inspirational leaders in their fields who will support them as their idea is brought to life. We’re looking forward to following our winners as they embark on a once in a lifetime journey which we hope will see them realise their dreams,” she said.

Designer Alexander said he would be looking for a unique idea and this was an opportunity for all aspiring fashion designers, producers, stylists, tailors, teachers, retailers and anyone else with fashion in their blood and the seed of an idea in their head to realise their potential and work with him to bring to their fashion idea to life.

“I want to be surprised, enchanted, and inspired. I want to see ideas I haven’t seen before and make me think, why didn’t I think of this before?,” he said.

For those interested in following the ideas, the American Express Australia Facebook page will be updated regularly with content from each of the mentors, behind-the-scenes video of the mentoring process.

For more information on the program – including how to enter, the selection process and the role the mentors will be playing – visit www.facebook.com/americanexpressaustralia.

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