Amazon Fashion Australia hosted its first Local Designer Awards at Icebergs Dining Room and Bar in Sydney on Wednesday December 12, 2018.
Amazon country manager Rocco Braeuniger and Amazon Fashion general manager Angela Langmann shared insights and vision regarding Australian fashion retail – from sourcing fashion labels at markets to finds on Instagram.
Elle Halliwell lead a panel discussion with up and coming designers Lauren Williams and Alex Knorrfrom from Will & Bear, Merryn Kelly of Third Form and Sam Coombes of The Critical Slide Society.
15 local fashion brands from across Australia were selected as finalists for the general public to vote for over a period of 3 weeks online.
The finalists were:
1. The Critical Slide Society
2. Local Supply
3. Third Form
4. Sol Sana
5. From St Xavier
7. Skin Footwear
8. Antoine & Stanley
10. Silent Theory
12. Three of Something
13. Wild Rhino
15. Will & Bear
Melbourne-based footwear label Wild Rhino took home the award.
Its brand manager Amelia Mulkearns accepted the award on behalf of the label which included a $75,000 marketing package.
The first Amazon Fashion event to be hosted in Australia follows on from the launch of the Amazon Local Store which went live on November 13.
The Local Store is a dedicated storefront to more than 150 established and emerging Australian fashion brands.