Aje has launched its second-annual fundraising campaign for non-profit organisation Adopt Change.
The campaign aims to raise funds for Adopt Change, which supports permanent, nurturing and safe homes for every child in Australia.
According to Adopt Change, there are currently nearly 46,000 children living in out of home care in Australia.
To support Adopt Change's cause, Aje has again released a charity unisex t-shirt, with 100% of proceeds going directly to Adopt Change.
To date, Aje has raised $28,000 for Adopt Change, enabling the organisation to provide further support resources, training, education and programs to support and educate families and communities caring for displaced children.
Aje CEO Adrian Norris said that while the brand is proud of its efforts so far, there is still more to do.
"We are proud of the awareness Aje has raised in support of Adopt Change last year, but there is still so much work to be done.
"Families are created in so many different ways, my grandfather was adopted, Edwina and I are unwavering in our support of nurturing Australian children in need and supporting all types of family structures," he said.
The 2021 limited-edition t-shirt is available in black and white and features the classic Aje logo and Adopt Change's key message 'A Home for Every Child.'
The campaign is features ambassadors Tahyna MacManus, Aminata Conteh Biger (pictured), Phoebe Ghorayeb, Olivia Bond, Jess Cognetta, Jess Pecoraro and Elle Halliwell.
Additionally, social media influencers and personalities including Elsa Pataky, Lisa Wipfli and Lana Wilkinson are set to support the cause through social media posts wearing the tee.
Adopt Change CEO Renée Carter thanked Aje for its support of the organisation's mission.
"At Adopt Change we are working towards a world where every child can grow up in a home where they are cared for and can thrive.
"We thank Aje for their generous support and raising awareness during our campaign month through this collaboration," she said.
Aje creative director Edwina Forest welcomed the collaboration with Adopt Change.
"The Aje tee is such a well-loved, icon of our brand and through this partnership, our intention is to raise proceeds and bring visibility to this cause we care so deeply about.
"Every child deserves a loving home and start to life," she said.
The 2021 'A Home For Every Child' limited-edition t-shirt retails for $99 and is available now online and at Aje boutiques across Australia and New Zealand.