A revamped Adelaide Fashion Festival (AFF) launched last night with big plans to showcase South Australia (SA) as a burgeoning design hub.
120 guests were invited to a VIP event at Sean's Kitchen where program highlights were unveiled.
The four-day program will welcome the introduction of a pop-up headquarters called the AFF Runway set which will be situated in Hindmarsh Sqaure.
It has planned 12 events including runway shows and will aim to present to an audience of buyers and media.
Designers and labels set to present their Winter 2016 collections include Paolo Sebastian, Sally Phillips, Liza Emanuele, Tiff Manuell, C/meo Collective, Kate Anderson, Lexi Label and Casper & Pearl among others.
Events South Australia general manager believes it's time for Adelaide to step forward and take pride in its pool of talented designers.
“This year is all about shining the spotlight on our designers and the creative world class talent we have here in SA, as such they are all the faces of our campaign.”
AFF will run from 22-25 October.
2015 will mark its eighth year as an event.