Accent Group has opened its 500th Australian store at Mount Druitt today. 

The new Hype DC store marks a significant milestone for the business, with a further 20 stores slated to open in 2020.

Since 2016, Accent's store footprint has grown from 319 to 500 despite difficult retail conditions, proving that bricks-and-mortar retailers are still relevant to Australian consumers.

The business attributes this growth to innovative in-store experiences, continual investment in digital capabilities, its people and its robust store strategy. 

Accent Group CEO Daniel Agostinelli said that the business has been able to maintain growth due to quick adaptation to trends. 

"Accent Group’s store growth is testament to our strength of adapting and delivering innovation.

"The retail environment is constantly changing and we are fortunate to have a strong understanding of what consumers want and are able to react quickly to their needs. 

"Our stores are thriving and we look forward to continuing to strengthen the experience we can give to customers with our world class retail team and the latest in purchasing and delivery technology," he said. 

Hype DC Mount Druitt opens today with customers who visit the store and sign-up able to win a years supply of sneakers from Hype DC. 

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