Nine Entertainment Co is about to unleash iconic footage from the last 20 years of Australian fashion.
honey.ninemsn.com.au has been named as the official digital media partner of Mercedes-Benz Fashion Week Australia.
The new fashion and beauty website will launch on April 1.
As part of the partnership, Honey will live stream the entire event from April 12 to 16.
This includes footage from the last 20 years of Australian Fashion Week, viewable online for the first time.
It will also include video-on-demand of every show, approximately 12 hours of live content each day, exclusive backstage coverage and designer interviews.
Ninemsn publisher Hal Crawford said the launch of Honey is part of the transformation of its entire lifestyle offering.
"This is one of the most exciting things we've ever done – creating a fashion and beauty site from scratch.
"We’re seeing ninemsn Honey as the accessible, useful alternative, between a high-end fashion magazine and a fashion blog.
"It’s smart and beautiful and it’s relevant to a lot of Australian women."
Also launching on April 1 is ninemsn Coach, a diet and fitness destination and Pickle, a viral news magazine site that covers the stories getting traction online and on social networks.