Ragtrader Live: Retail Rebooted saw the fashion industry come out in force on May 27.
After a pandemic pause in 2020, the live conference returned with a power lineup of speakers from the likes of Stylerunner, Kathmandu, Witchery, APG & Co (Sportscraft, Saba, JAG), Hugo Boss, ACTA Capital, Parlour X and Surfstitch.
Presenting their speeches to a full house, executives revealed how they planned to deliver growth in 2021/2022.
Here are some of the highlights:
Kathmandu CCO Eva Barrett revealed how the outdoor apparel retailer is relaunching its brand for the first time in 30 years. Kathmandu relaunched its brand platform and positioning with a campaign called ‘We’re Out There’, via an integrated advertising campaign and a refreshed brand identity. This is phase one of its move to become a global leader in its category.
Stylerunner GM Ryan Edelmuth revealed how the brand has accelerated its transformation journey under Accent Group. After falling into voluntary administration, Stylerunner has boomed back with a vertical strategy that includes a private label offering and retail rollout program. It will harness Accent Group's internal CX capabilities to drive future growth.
ACTA Capital CEO Richard Facioni and APG & Co CEO Martin Matthews joined a panel discussion around retail transformation following the COVID-19 pandemic. From data-led customer initiatives, eCommerce investments and the consolidation of retail store footprints; the discussion covered all aspects of the fashion business chain.
The Inspired Unemployed founders Jack Steele and Matt Ford offered up three initiatives for brands to develop their presence on social media, including the power of stories and creating an authentic voice.
Be Frank Group founder Jackie Frank and Parlour X director Eva Galambos sat down for a fireside chat on how independent retailers could maintain market share in a global economy. With 20 years under her belt, Galambos revealed how she competes with aggressive promotional cycles, new entrants and eCommerce competitors.
Witchery head of marketing Nicky Rowsell, Hugo Boss SEAPAC regional director of marketing and communications Nick Troedson and SurfStitch GM of brand and eCommerce Dane Patterson covered the full gamut of modern marketing strategies for fashion retail brands. From personalised product offers for Tier-1 customers, exclusive brand collaborations and data segmentation, there were a range of ideas across the marketing funnel.
To read full coverage of the event, pick up a copy of Ragtrader's next edition.