Shoppers at Westfield Eastgardens in Sydney's south east have been given a taste of the future of shopping thanks to augmented reality technology.
Showcasing the future of shopping in the centre in a proof of concept activation, customers were given a Samsung phone and through AR were provided with highly interactive and personalised content based on the likes, dislikes and sizing that they entered into their profile.
Optus VP of content and product development Clive Dickens said that the opportunities of the technology provide benefits for both retailers and consumers.
"Imagine looking for a pair of shoes you have had your eye on but you have little time to scour the shops looking for them.
"This application allows you to hold your phone over the image of the shoes instantly bringing up a list of shops nearby that have stock in your size as well as the stores with the best specials.
"Not only does this save the shopper time foraging through the mall, it also has the potential to save them money.
"This showcase is a fantastic example of the benefits that 5G can deliver to both the consumer and the retailer, creating a dynamic and efficient shopping experience for the time poor consumer, as well as enabling unique opportunities for retailers to engage even deeper with customers," he said.
Virtual Immersive CEO Simone Clow added that the technology is also beneficial for consumers looking for eco-friendly clothing options.
"The 5G enabled shopping future will give us greater control over our purchasing decisions.
"By utilising blockchain we can visually depict in AR where the materials from an item such as clothing were sourced, which is becoming increasingly important to savvy shoppers looking for sustainable and ethically made products.
"Personalised suggestions of outfits can also be presented to shoppers based on their profile and preferences, revolutionising the way we shop," she said.