One of the world's most iconic brands has cemented a 174 store entry into the Australian market.
Paul Frank is now available at an Australian department store for the first time.
The Paul Frank spring/summer collection will be released across 174 Big W stores nationally from today.
The venture involves Big W, Paul Frank property owner Saban Brands and Australian Paul Frank representative Haven Licensing.
The launch collection features 100 products of affordable apparel and sleepwear for children, as well as women's underwear and sleepwear.
In addition to apparel, the collection includes stationary and accessories ranging from notebooks and pens to hats and bags.
A limited-edition kids gardening range completes the offer, including watering cans, gloves and more.
The brand celebrated its entry with a spectacular runway show and cocktail party at iconic Opera Point Marquee at Sydney Opera House this week.
Haven Licensing managing director Tom Punch said its launch into Australia had been "long anticipated".
"Haven Licensing is delighted to be partnered with Saban Brands and Big W to extend the Paul Frank philosophy by delivering the heritage and innovation of this premium lifestyle brand to the Australian market."