Australian fashion buying event Fashion Exposed Now will run from February 10 to 11 at Sydney's Royal Hall of Industries. Here exhibitor and All The Wild Roses founder Hang Osment-Le reveals the passion behind her brand.
All The Wild Roses is:
A brand founded to provide work opportunities for clothing artisans in my hometown of North Vietnam. For us, what we do is more than just fashion, we want to make clothes that brings as much joy to the wearer as it does to the makers, clothes that not only looks good but feels good and also do good.
All The Wild Roses is targeted at customers who:
Are conscious of the world around them and care as much about style as how things are made. Simply we want to create products for women that believe in style and beauty both inside and out.
The brand's point of difference is:
We believe in “sustainable style” for the women of today - timeless design made from sustainable materials, handcrafted with care.
The collection at Fashion Exposed will include:
Effortless and timeless silhouettes that transcend trends, and with inspiration from eras past. Made from a curation of sustainable fabrics including up-cycled, handwoven organic cotton, organic linens and silks. Each piece is made for the free-spirited woman of today, who switches seamlessly from sunkissed afternoons on the beach to the bustle of city nightlife – think playful maxi dresses and floaty blouses.
The highlight piece from the collection is:
Our organic cotton/linen off-shoulder wide leg jumpsuit.
The wholesale price points for the range are:
A$75- A$135 (ex GST).
The fabrics and colour ways include:
Warm earthy colors of terracotta to Indigo blues in organic handwoven organic cottons, organic linens and 100% silk crepe.
It is manufactured in:
A small women-led artisan workshop in Hai Phong, Vietnam.
All The Wild Roses is currently stocked at:
www.allthewildroses.com
The biggest trend this year will be:
About fashion that feels good, effortless styles, stripes, checks and textured handcrafted fabrics.