
MELBOURNE: Sportsgirl's Chadstone Shopping Centre flagship is in the running for a major international retail design award.
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WHICH: High street retailer is getting tough with IP.
WHY: Trent Nathan is on the campaign trail.
HOW: Guess is powering into 2010.
Fashion marketers often talk about the power of the press in boosting product sales and brand recognition. Ragtrader asked Sweaty Betty PR founder Roxy Jacenko to document one marketing initiative which secured both.