Future Fashion: Trading In A Post-Pandemic World
Hello and welcome to Ragtrader’s Future Fashion: Trading In A Post Pandemic World special. As Australian fashion retailers prepare their businesses for Christmas and the new year, it’s time to look to the future. Will the COVID-19 pandemic result in permanent changes to retail operations, inventory and supply chains? This line-up of panels, presentations and podcasts will answer this question and more.
OPENING PRESENTATION: Kmart MD Ian Bailey. Kmart Australia sells one billion products a year and sees 4.5 million Australians walk through its doors each week. For MD Ian Bailey, the future of retailers lies in product development which harnesses local lifestyles and global trends. Over 70% of apparel is currently designed in Australia – so what’s next?
OPENING PANEL: Klarna content editor Kellie Hush, Ginger & Smart co-founder Alexandra Smart, Cotton On eCommerce GM Brendan Sweeney and Klarna ANZ GM Francine Ereira. Klarna invites business leaders to reveal their learnings from 2020; emphasising positives that came from a year of challenges. What did they do with their businesses to survive and how will those learnings be used as they look to 2021 and beyond?
VOX POP: Mosaic Brands CEO Scott Evans. Mosaic Brands is one of the largest fashion retail groups in Australia, with brands including Katies and Rivers. Here, CEO Scott Evans discusses how retail businesses will evolve after the disruption of 2020.
A word from our sponsor Couriers Please: Sustainability in delivery
MARKETING PANEL: Superdry Australia marketing manager Matthew Iozzi, Volley marketing manager Sam Despotidis and Hush Puppies Australia marketing manager Jamie Kouktzelas. The importance of responsive marketing has never been more paramount, as changes to the way consumers work, travel and spend continues into 2021. Melbourne-based fashion house Brand Collective is among those reimagining its approach to brand communication, as its panel of marketers reveal.
PODCAST: Hugo Boss SEAPAC MD Matthew Keighran. With more consumers working from home, will premium retailers embrace casualisation as part of their merchandise strategy? This podcast explores how brands will approach inventory, service and a hybrid omnichannel model to delight consumers in the new world.
A word from our sponsor OneMusic Australia: Supporting local creativity
CLOSING PRESENTATION: Facebook client partner Phil Bonanno. Now is the time for brands and retailers to harness social media channels to reach consumers. This presentation equips businesses with key trends, insights and strategies as they head into the new year.
That concludes our final virtual showcase for 2020. We hope our incredible presenters have equipped you with the knowledge and inspiration to trade into Christmas and 2021.
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