Klarna discusses its newly announced partnership with #WeWearAustralian. 

The largest global provider of interest-free instalments, Klarna is using its power and expertise to help Australian small businesses optimise their customer’s shopping journey from start to finish and increase online sales.

Launching in Australia earlier this year - and backed by the Commonwealth Bank of Australia - Klarna has announced an exclusive partnership with We Wear Australian to unite the national fashion industry and help drive online sales for local designers.

With 150 Australian brands taking part, the industry-led initiative has provided much-needed direct support to local fashion retailers affected by the COVID-19 global health crisis.

We Wear Australian also provides a channel for the industry to care for the broader community, through direct support of Australian charities, Dressed for Success and Thread Together.

The campaign hashtag has been shared on social media more than 10,000 times since April 9 with the investment from Klarna helping to connect Australian shoppers with much-loved local brands.

Klarna will help elevate #WeWearAustralian by funding a consumer engagement program and robust national advertising campaign that will drive traffic to all participating brands across May and June.

The partnership will also see Klarna launch a national consumer competition from May 12, with a total prize pool valued at $75,000. Each of the 75 major prize winners will receive a $1000 shopping spree (2 x $500 vouchers) at participating Australian brands.

“Klarna’s partnership with #WeWearAustralian is a key part of our commitment to helping secure the future for Australian fashion retailers,” says Fran Ereira, Klarna’s Country Head for Australia and New Zealand.

“By working together and buying Australian we can all positively contribute to the health and future of a thriving local fashion industry.”

Richard Poulson, Co-Founder of We Wear Australian added: “We applaud those who can help in this time in need by buying local, and through this powerful collaboration with Klarna, we can ensure a thriving creative local industry will be there on the other side of this unprecedented time.”

Launching its shopping app locally at the end of January, Klarna is focussed on helping consumers be mindful with their money, buy quality items they really love, and investing in programs and marketing activities that promote local retail partners.

Australian fashion magazine supremo and brand specialist Kellie Hush has also joined forces with Klarna to keep their customers and merchant partners up to date with industry news, as well as share regular advice on ways to survive and thrive in the new reality for retail.

The world’s fastest growing payments provider, Klarna has been connecting 85 million shoppers to hundreds of thousands of retailers for more than 15 years, partnering with a new merchant every seven minutes.

Retailers can lower cost barriers and increase purchasing power by offering Klarna’s Pay in 4 option – while shoppers can keep track of all their purchases and repayments in the app, while also accessing customer support.

A recent study of Australian consumers by Klarna revealed that 40% of consumers are more likely to shop with a brand or retailer that offers flexible payment options. This rises to almost one in two Gen Z (48%) and Millennial (49%) shoppers.

Ereira is confident that in most cases Australian consumers are choosing to use buy now pay later products like Klarna responsibly. The focus is not as a way to overspend, but rather as an aid that helps them to balance lifestyle needs and cash-flow with interest free instalment plans especially appealing.

“Our fresh take for your online checkout and renowned brand builds an emotional connection with shoppers around the world, leading to increased loyalty, repeat purchases and higher sales volume for small and independent retailers,” she concludes.

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