Iconic Australian retailer Country Road has ramped up its pursuit of customer-focused innovation by offering instant refunds to its customers, today announcing a partnership with Refundid.
Country Road & Trenery shoppers will be able to shop with confidence knowing that if their purchase doesn’t work out, they can receive a full refund instantly (under 30 seconds).
The Country Road Group has long been recognised for its exceptional customer experiences in-store and on its digital channels, but this innovative partnership showcases their commitment to further strengthen all stages of the buyer journey, bolstering their customers’ post-purchase experience.
For customers wanting a refund, Refundid reverses the traditional return-and-then-refund order of events to provide a free instant refund payment, even before the item/s are returned to the retailer. This means that Country Road and Trenery customers can simply;
- Choose Refundid as their desired refund option on the returns page
- Select the items for return and receive their refund instantly (under 30 seconds) meaning
- Shop again at either store before they’ve sent the items back
The customer then returns the previously bought product with the confidence and the cash to keep shopping. Refundid data suggests these customers are more than 50% more likely to spend that money again at that store, resulting in a happy customer and retained revenue for the business.
“As a brand built on customer experience, we’re thrilled to be partnering with Refundid to improve the post-purchase journey," Country Road head of digital Matt Jones said. "This initiative will enable us to streamline our returns process, while serving loyal customers and retaining new ones.
"Our goal has always been to create strong relationships with our community, and provide positive experiences every time a customer interacts with Country Road.”
Refundid CEO Brad Karney also commented on this key partnership.
“The fact that 80% of Country Road’s Australian sales come from their loyalty program goes to show their unwavering commitment to their customers and we are excited to support this further with the Refundid offering," Karney said.
"Refundid helps retailers like The Country Road Group meet their customer expectations by turning what is typically a negative experience for customers into a positive one, providing a refund experience that drives confidence at every step of their buying journey."
Customer Case Studies available. Businesses looking to offer instant refunds can go to https://refundid.com/au/im-a-business