SYDNEY: Westfield has been forced to amend a key component of its spring/summer marketing campaign, after it offered a new scholarship program through a now-defunct fashion college.
Westfield Bondi Junction (WBJ) has disclosed it will now award a $15,000 scholarship to a student studying at the Whitehouse Institute of Design. The successful applicant will be selected via a design competition and announced in June 2010.
The scholarship had previously been on offer to students at the Australian School of Fashion (ASF), formerly known as Esmod Australia. WBJ was forced to hastily rearrange the scholarship program after ASF's parent company, Meridian Group, went into administration on November 5, forcing the school's closure.
The lack of forthcoming information about the school's collapse was evident from WBJ management, which was not aware of the school's withdrawal from the market until contacted by Ragtrader magazine on November 11.
For more information pick up the November 20 issue of Ragtrader.