NATIONAL: Myer will increase its plus size offerings this summer with the addition of new Australian label, M Line.
The label is being launched by the Dolina Fashion Group and will feature garments from sizes 12 to 24. M Line adds to the company's 17 existing brands, including Dolina, Aero, Susan Blake, Citi and Kamiko.
The spring/summer M Line collection will launch in selected Myer stores nationally.
Designed to offer "key trends for the season with a healthy dose of attitude", feature pieces in the debut collection include a classic white shirt with ruffle detail, tuxedo pants, skinny leg jeans and sequinned tanks. A black and white colour palette features heavily in the collection.
Comprised largely of key separates, the label is designed to appeal to younger women.
M Line will retail from $99 to $299.