• MORRISSEY: Brand returns to owner.
    MORRISSEY: Brand returns to owner.
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NATIONAL: Morrissey womenswear is set for a revival in 2011, with parent company Webster Holdings searching for a new creative director to head up the move.

The label halted production of its women’s and men’s apparel in early 2009, at which time it also closed its national Morrissey retail stores. It shifted its attention to eyewear products, produced via a licensing agreement with Sydney-based company Sunshades Eyewear.

Webster Holdings head of licensing Nigel Davis said the company would appoint a new creative director this year to manage both the apparel division and the overall brand direction. He said the new apparel range would capture the “jet-set glamour” signature of the brand.

Morrissey has also branched into leather bags and leather accessories, produced through a new licensing agreement with Melbourne-based manufacturer Milleni.

It will offer two seasonal collections a year, commencing in winter 2010.

To find out more pick up a copy of Ragtrader's January 29 issue.

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