Marcs’ new store design provides a canvas for the brand’s bold, colourful product offering, as Melinda Oliver discovers.
Men’s and women’s apparel brand Marcs is set to unveil a series of new-look stores before the end of the year. Sites at Sydney Airport and Crown Casino in Melbourne are scheduled to showcase the revamped format.
The move follows the recent launch of a fresh concept at the 200sqm Canberra Centre store, designed by Universal Design Studio, pictured here.
Webster Holdings national property manager Lillian Cheung, who is in charge of the stores, says an angular ceiling feature is a standout aspect of the look. A zigzag effect is created with a series of folded modular planes which can be arranged and interlocked to suit varying store sites.
Creating a versatile, neutral platform to display the label’s colourful collections was a key objective. Merchandise panels with interchangeable fittings have been placed against each opposing wall, making them easy to adjust for new collections.
“A linear hanging system allows for a simplistic and casual visual merchandising style to let the product draw the customer’s eye into the store,” Cheung says.
Solid timber tables provide space for folded garments. A series of aluminum and linoleum plinths can be moved underneath or on top of the tables to provide height and depth when required.
The colour scheme sees a white ceiling and walls punctuated with black metalwork and burnt orange drapery.
“These tonal highlights are tied together with a sophisticated palette of anodised aluminum, natural oak, linoleum and mirrored glass,” she says.
Men’s product is displayed on the right-hand side of the store, while women’s is on the left, with logos identifying each area.
Cheung says the change rooms feature full height curtains to create a sense of comfort.