NEW ZEALAND: Charles Parsons New Zealand has appointed an exclusive international distributor for its recently acquired marine apparel label, Line 7.
The appointment of New Zealand based company Events Clothing as the label's exclusive distributor in markets outside of Australia and New Zealand adds to the list of changes that Charles Parsons NZ has made since acquiring Line 7 in October.
While the new agreement will also see Events Clothing continue its provision of Line 7 to corporate clients in Australia and New Zealand, Charles Parsons NZ is yet to confirm arrangements for Line 7's distribution to retail outlets in the same region.
Charles Parsons NZ managing director Peter Allard said he was pleased to have reached an agreement with Events Clothing within such a short time frame.
"The deal enables continuity of supply to Line 7's many existing marine industry customers," Allard said.
Events Clothing director Owen Rutter revealed other developments that Charles Parsons NZ has recently commenced.
"Along with the Events Clothing appointment, Charles Parsons have already started working on new technical ranges and will continue to develop the credibility of the Line 7 brand," Rutter said in a statement.
"[Charles Parsons] are experts at sourcing top quality textiles and garments for specific purposes, so combined with our knowledge of what clients want, we all believe a lot can be achieved with the Line 7 brand," Rutter added.
Events Clothing plans to promote Line 7 to corporate customers via key marine events such as the Auckland International Boat Show and through the New Zealand Marine Industry organisation.
"Essentially, the message is that Line 7 is back in the market," Rutter said.
Line 7, under its former ownership, was placed into receivership on June 29, 2009. Line 7 adds to the number of textile and apparel labels under the Charles Parsons umbrella.
For more on Charles Parsons's plans for Line 7, pick up a copy of Ragtrader's November 20 issue.