SYDNEY: The new owners of upmarket denim brand Ksubi have vowed to grow the label to its "full and rightful potential".
As reported on ragtrader.com.au last week, Ksubi was placed into liquidation and the sale of its assets underway to streetwear distributor Bleach and Quiksilver Europe founder Harry Hodge.
Bleach director Mark Byers said the the sale of the business was at an irreversible stage, with the Ksubi label now set to sit alongside its streetwear offerings Insight and Something Else.
"Now the Ksubi and Bleach brands have the opportunity of synergistic and structured domestic and international growth to their full and rightful potential."
For a breakdown of Ksubi's trading history, pick up a copy of Ragtrader's February 26 issue, on newsstands tomorrow.
For more on Bleach's Ksubi growth strategy, pick up a copy of Ragtrader's March 12 issue.