SYDNEY: Australian surf and skate apparel brand Insight is launching its first ever retail store, after executing an aggressive international distribution strategy across 44 countries.
The brand, owned by Bleach Pty Ltd, will open a three-storey flagship store in Bali's tourist mecca Kuta in December, which will be run by Indonesian distributor and licensee Planet Surf.
Insight CEO Tim Grainger said Bali was an "easy choice" to house the brand's first store.
"Bali has grown in popularity and attracts so many international tourists each year and retail is strong in Indonesia. Insight sales have been growing solidly in Indonesia over recent years so it is time to showcase the brand in a strong retail and global environment with minimal seasonal fluctuations."
The new store will showcase the label's complete offering of products, including men's and women's apparel, denim, swimwear and accessories.
The new store is one of many ventures Insight has planned for 2010. A key move will be to boost its online marketing presence, beginning with a new video campaign, 'Repeat After Me; I am Free." To view the trailer, click on the link below.
For more information on Insight's strategies, pick up a copy of the December 4 issue of Ragtrader.