NATIONAL: Davenport are set to introduce a glowing point of difference into its women's underwear range.
The Sydney headquartered intimates label will release glow in the dark women's underpants into Myer and Big W stores nationally this month. The new product will expand Davenport's Glow range, which first launched in November 2009 with the release of men's glow in the dark trunks.
The women's product will be promoted via glow in the dark billboards on Sydney's Parramatta Road and Haig Street on Citylink in South Melbourne. Davenport brand ambassadors Stephanie Rice and Eamon Sullivan have been employed to promote the new range.
The new women's glow briefs will retail for $14.95 and the glow shorts for $16.95. The range is available in black, magenta and electric blue hues and will also be sold in Farmers department stores in New Zealand.