NATIONAL: Esprit is preparing for an aggressive year in Australian retail with the roll out of new flagship stores and a revamped marketing strategy.
The international lifestyle brand is in the process of securing super-sized "icon" stores for each Australian capital city, of which the first of these launched at Melbourne's Chadstone Shopping Centre in September.
Esprit has also signed a lease for a 1500-square-metre location in a new Westfield development in Sydney's CBD, which is scheduled to open in late 2010.
Esprit Australasia and New Zealand general manager Andrew Bousie said he intends to lock in additional sites over the next year and is in talks with key property managers across the country.
To find out more about Esprit's store plans and marketing venture, pick up a copy of Ragtrader's November 6 issue.