NATIONAL: Organisers of Swim Fashion Week have been forced to pull the plug on a 2010 installment due to a lack of corporate sponsorship.
IMG Fashion Asia Pacific, also responsible for Rosemount Australian Fashion Week, revealed exisiting corporate partners Mulpha Australia and support from Events Queensland were not enough to guarentee the future of the event.
Regional marketing and communications director Graeme Lewsey said he was confident a 2011 installment will go ahead with the right level of support.
"As of last Friday, we were working all steam ahead but unfortunately, the level of corporate funding means we simply can't move ahead."
Lewsey said all designers which had expressed interest in participating in the 2010 instalment had been notified of the decision. This included swimwear labels Zimmermann and White Sands.
Lewsey said a seperate exhibition space for swimwear brands will be set up at Rosemount Australian Fashion Week, which will run from May 3 to 7 in Sydney. A group swimwear show is also likely to take place.
Swim Fashion Week took place at Queensland's Sanctuary Cove resort - developed by Mulpha Australia - for the first time this year, running from February 23 to 26. Premium partners included drinks company Peroni, haircare brand John Frieda and cosmetics label Issada.