E-Briefs
TFIA tweets
MELBOURNE: The Council of Textile and Fashion Industries of Australia (TFIA) has moved into the realm of social networking with the launch of a Twitter page. Followers of the council receive daily updates on its activities and snippets of industry facts. The TFIA is an industry representative body for Australian fashion, textiles and footwear industries. To follow on Twitter, the user name is TFIA_tweet.
New e-look Perry
SYDNEY: Fashion designer Alex Perry has launched a new look website designed by Sydney-based graphic design firm Fashion Identity. The sleek promotional tool presents photo shoots of Perry's ready-to-wear collection and bridal offering, as well as information on Perry, store locations and stockists. Fashion Identity is run by creative director Mark Scarrott. The company has also created sites for accessories company Estilo Emporio and Style Junky boutique.
Social soar
NATIONAL: Australians have continued to embrace new media, with the amount of time spent on social media sites nearly doubling from around 800,000 hours per month in August 2008 to 1.6 million hours per month in June 2009. According to online measurement firm Nielsen, the time spent on these sites was just behind entertainment, which recorded over 1.6 million hours per month. Facebook's unique audience surpassed eight million for the first time in August 2009 while Twitter was up 979 per cent to 1.5 million in the same month.
Mavi goes online
SYDNEY: High-profile denim brand Mavi Jeans has launched an online store for the Australian market. The brand, worn by celebrities such as Avril Lavigne, Fergie and Lady Gaga, kicked off its e-venture earlier this month by offering five styles for women and three styles for men in a variety of washes. Price points for jeans average around $150 a pair and are available to consumers through www.mavi.net.au
FAST BARGAIN
NATIONAL: How to host an e-sale without sacrificing brand integrity? Womenswear label Hussy staged an eight-hour sale earlier this month to clear early spring/summer 2009 inventory, sending out an e-alert through Twitter, Facebook and a dedicated e-newsletter.