NATIONAL: The work of the National Breast Cancer Foundation (NBCF) will receive a boost today when one of Australia's largest retailers embarks on a day of national fundraising.
David Jones will donate the profit earned from all of its 37 stores on Thursday October 8 to the community funded cancer research and support organisation.
The inaugural event will be launched at the David Jones Bourke Street Mall store in Melbourne. Fashion identities who will be in attendance include pyjama designer Peter Alexander, Calibre founder Gary Zecevic, Thurley designer Helen O'Connor and David Jones racewear ambassador Emma Freedman.
Breast cancer is the most common cancer among Australian women, and one in nine women will be diagnosed with the disease by the age of 85. The NBCF was established in 1994 to promote and support breast cancer research in all its forms.