SYDNEY: The outlook for Noni B appears bright with the company expecting a first half after-tax profit of $3.4 to $3.8 million for the current financial year.
It is an increase on the $2.5 million profit achieved for the same period last year.
The final result for the six months to December 27 will depend on the success of pre-Christmas trading promotions over the next week.
The womenswear apparel group, which runs Noni B and Liz Jordan stores, reported sales on a comparable store basis are marginally ahead of this time last year.
The company, which targets the 40 plus market, has reported it is debt free and has a strong cash flow.
Joint managing director David Kindl said the profit expectation was the result of focusing on extracting greater returns from existing stores.
"We are achieving higher margins, stock remains under control and costs have been reduced," he said.