NATIONAL: Fashion retailers within selected Centro shopping centres will have a chance to trial a new customer rewards program when it rolls out this week.
Centro Property Group will implement its new 'Freebies' customer loyalty program in Centro Bankstown in NSW and Centro Brandon Park in Victoria.
Customers who sign up to the program will be able to use their Freebies card and accrue points each time they shop at participating Centro shopping centres. Loyal Freebies shoppers will have the opportunity to select from hundreds of offers, discounts and rewards, including offers from fashion retailers.
The new scheme is designed to tailor rewards to each customer's individual preferences.
McCrindle Research founder Mark McCrindle said the program will also be of benefit to stores.
"A retailer will get greater cut-through with a personalised benefit to a member, rather than a general offer to all," he said.
Centro Properties Group National Marketing Manager Lisa Charter noted the customised Freebies program will allow fashion retailers to be a lot more flexible in their marketing efforts.
"Freebies will allow us to offer fast-response marketing solutions for retailers. Whether it is centre specific or a national offering, we can update and roll out offers and rewards for our loyal customers every single day of the year," she said.
Following the trial period, Centro Property Group will look to roll out the rewards program to more of its centres in 2010.