NATIONAL: Australian labels have lent considerable weight to what is being touted as Asia's first online fashion store.
Ksubi, Sass & Bide, Azzollini, Kirily Johnston, Nevanka and Madame Marie are just some of the labels that have sold to the online store which launched earlier this month.
Sydney-based Filipino-Australian designer Leonardo Salinas is also among those selling through the site.
The Philippines-based e-tail website, dubbed I Am High Maintenance or IM-HM for shirt, is the brainchild of Bianca Zobel and has been modelled on the popular London-based website net-a-porter.com.
Trained in London, Zobel first became aware of the labels after making the trek to Rosemount Australian Fashion Week last year.