The Growth Activists CEO shares case studies on why brand strategy and capability are non-negotiable. Read more
"A brand underestimates its customer at its peril."
"I think consumer perceptions about ‘fast fashion’ have dramatically changed over the past five years."
"We saw a potential to extend our size offer to encompass a size 8 up to a size 22."
Nailing down production suppliers took a lot of trial and error.
"We have seen a lot of businesses close over the past few years."
He uses velvet made from the same technique as carpeting.
The designer refuses to resort to cheaper fabrics and offshore production.
"We now have a more trans-seasonal view on product which has led to more immediate purchase choices."
"Global expansion - this is definitely where the future of the business lies."
"I was privileged enough to work with the team at Ksubi as GM for six years."
"Currently mobile is 50% of our traffic."
"I used to call it 'carpet bombing'. You would just have 20% off everything."
"Retail is constantly evolving and we too will have to evolve the way we engage with our customers."
"Our aim is for all cotton in our range to come from more sustainable sources by 2020."
"I think there has been a shift in barriers to enter the retail market has allowed smaller players to compete with giant retailers."
"Having been in fashion retail for almost forty years, there is always a major change in the industry, that's why I love it."