Fashion agent Phoebes Garland believes it's time for manufacturers to step up to the new media challenge. This includes supplying their retail clients with campaign material, photos and look books to support online marketing strategies.

Industry buyer Sarah Pavillard gives us another insight into her Rosemount Australian Fashion Week schedule.

Ever wondered what industry buyers get up to at Rosemount Australian Fashion Week?

Ever wondered what industry buyers get up to at Rosemount Australian Fashion Week? Sarah Pavillard, founder of online boutique Frockaholics, offers an insight into Day One of this year's industry event. Stay tuned for more...

Fashion marketers often talk about the power of the press in boosting product sales and brand recognition. Ragtrader asked Sweaty Betty PR founder Roxy Jacenko to document one marketing initiative which secured both.

Melbourne-based womenswear label cylk was recently invited to be part of an Australian Designer Showcase at trade event G'Day USA. Brand manager Keshia Abeysekera reveals her experiences at the showcase.

As reported on www.ragtrader.com.au, womenswear label Easton Pearson was recognised as the 2009 Australian Fashion Laureate. Here is a look back on the iconic brand's history.

It's of little surprise that New Zealand fashion designer Claire Barker has a background in finance. After crunching some serious numbers, she's realised her next growth phase lies in Shanghai and Beijing.

The luxury fashion sector endured its fair share of hits during the global financial crisis. But the picture wasn't so grim for fashion leasing providers. Love Me and Leave Me director Simonne Santana believes business is good.

As reported in the December 4 edition of Ragtrader magazine, the L'Oreal Melbourne Fashion Festival (LMFF) will debut a fresh new look next year. Here's a look behind the scenes of its 2010 creative.

Australian surf and skate apparel brand Insight is preparing to boost its online marketing activities in 2010. Here's a preview of what audiences can expect, with a teaser of its latest campaign 'Repeat After Me; I am Free'.

How are consumer fashion magazines using social media platforms such as Twitter to cover your brand? marie claire digital managing editor Viola Wong to take us behind the scenes.

Fashion Group International (Sydney branch) staged its Awards for Excellence ceremony recently. Here, the organisation offers a breakdown of Lifetime Achievement Award category finalist Anthea Crawford.

Fashion Group International (Sydney branch) staged its Awards for Excellence ceremony recently. Here, the organisation offers a breakdown of Lifetime Achievement Award category finalist Ellen Greenfield.

Fashion Group International (Sydney branch) staged its Awards for Excellence ceremony recently. Here, the organisation offers a breakdown of Lifetime Achievement Award category winner Vivian Chan Shaw.

Fashion Group International (Sydney) staged its Awards for Excellence ceremony recently. Here, the organisation offers a breakdown of International Achievement category winner Aurelio Costarella.