It has welcomed nine new brands.

"We need to act!"

Now, users can shop directly from the search results.

"We decided it was about time we invested in building a stronger brand narrative."

Lululemon is fully funding their experience.

Alongside its positive sales results, the business grew its membership database by 12.4%.

The brand is building on its influencer strategy.

Here's how it's been going since.

70% of the top items come from one style of clothing.

The new store takes the retailer's store count to 21 across Australia.

The response will go live in October.

It will join its sister brands from 2020.

Here's its story.

"It all started in Paddington."

These are the biggest names in fashion sustainability.

Despite the brand being up for sale, it aims to grow sales to $300 million.