In a competitive market, there's one category that's been underserved.

This is the latest instalment of its fresh brand positioning.

Global ambassador Kei Nishikori has been a face for the brand for 11 years.

CEO Jodi Bricker describes this as a "natural next progression."

The move will leverage his retail sector expertise.

It collapsed in October 2019 but a new strategy will be key to its turnaround.

This will allow the brand to drive sales "with virtually no marketing expense."

"We know our loyal Kindreds will be thrilled."

"The applicants we had for this year’s program were the strongest we have ever observed."

The CEO has built the whole GlamCorner business on returns.

The business has taken the stand as part of its reconciliation action plan.

Sale of properties is just one of these.

These are the factors that influenced retail spend in November and December, according to the CEO.

The event showcased collections from Aboriginal and Torres Strait Islander artists and designers.

The local team has welcomed this highly-coveted collaboration.

The retailer is set to expand this range further.